VTech, the award-winning electronic learning toys company, has appointed Threepipe to manage PR and social campaign activity for the VTech and LeapFrog brands in the UK. This follows VTech’s acquisition of educational entertainment company LeapFrog, which Threepipe had supported for the previous seven years.

VTech acquired LeapFrog in 2016 to create a combined UK business that makes it one of the top ten toy companies in the UK.

Clive Richardson, Marketing Director, VTech: “We were keen to work with the Threepipe team that clearly has a great understanding of the LeapFrog brand, our market and our audience. We are looking forward to working with them to bring some fantastic new products to market as well as to continue to support brand building activity in 2017.”

Jim Hawker, Co-Founder, Threepipe: “We have long admired the VTech business and so it’s great to be able to continue working with the LeapFrog brand and now widen that scope of work to include VTech.”