Objective: • To create stand out and impactful digital content
for Betfair during the Eurovision
Song Contest, Threepipe created a flashmob stunt
in London’s Leicester
Square.
Activity: • The event took place at precisely 6.30pm on the
eve of the song contest, with
Abba and Eurovision fans invited to come together
to set a new world
record for the most amount of Abba impersonators
singing Waterloo in
one place! • The event was promoted online by engagine with
Abba fan forums, flashmob
websites and we developed an intensive twitter
campaign to provide
up to the minute information about the event. • 200 people turned up on the night, dressing up
and belting out a ‘unique’ version
of Waterloo. PA News came along to capture the
event and the subsequent
content was picked up by PA News, Tiscali, Virgin
Media and
MSN, and immediately after the event, the media
calls came in requesting
images and interviews, including Radio Five Live
and Heart FM. Proving
the enduring appeal of Abba, we even had media
interest from Sweden,
Italy and the Netherlands! • Video of the event was immediately placed onto
targeted online video sharing
sites content allowing consumers around the world
to experience the
Abba-fest! Click
to view on our YouTube channel...
