Case Study -
British Olympic Association Barbarians v. Australia
Rugby Union:
Objective: • Launch and promote Barbarians vs. Australia at
Wembley, a rugby union game
to celebrate the centenary of the 1908 Olympic
Games. • Communicate the BOA’s involvement in staging
the fixture.
Activity: • We used a combination of player interviews, social
media, creative news generation,
media promotions and an intensive focus on listings
placement to maximise
awareness of the game and reach the widest possible
audience.
Results: • Over 50 pieces of coverage in national, sports,
lifestyle, broadcast and online
media. • A total potential audience reach of over 75 million. • Ticket sales of over 50,000 for the game.
