Objective: • Engage passionate and casual fans in the exciting
2009 calendar of cricket.
Activity: • Media launch of The Great Exhibition, bringing
together all county captains,
Andrew Strauss and 500 cricket fans to create
an impactful image,
representing the ‘Wagon Wheel’ logo
of the summer of cricket • The TwelfthManVan, an experiential campaign capturing
fan, celebrity and
player content from around the country, used to
drive online and offline
media coverage • A social media campaign designed to engage fans
online and drive traffic
to www.ecb.co.uk
