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GBK briefed us to launch
their 2010 World Cup menu promotion, creating
national impact for the brand.
We came up with the idea of linking up with England’s
legendary 1966 ‘keeper to rename GBK as
Gordon Banks’ Kitchen for the duration of
the World Cup!
The flagship St Pauls restaurant was fully rebranded
ahead of the World Cup
kicking off, and Gordon Banks made an appearance
for a photo shoot
and media interviews.
Six media interviews secured with news, sport
and lifestyle titles. Video footage was also taken
and distributed to BBC and Sky channels, while
a photo shoot produced imagery for further media
sell in.
A total of 17 pieces of coverage were generated,
including 3 broadcast, 3 national print and 10,
online reaching a potential audience of more than
50 million.
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