Objective: • Relaunch the climate change charity Global Cool • Connect with teenagers and key influencers • Drive consumers to the website
Activity: • We negotiated a deal with the British Fashion
Council for Global Cool to host
first ever after show party for Estethica, the
ethical design group. • To leverage the association, we created an awareness
campaign around
the carbon footprint of clothes that are never
worn and hosted a
‘swishing’ event for members of the
public to swap clothes with celebrities
Results: • Over 60 pieces of positive coverage across nationals,
regionals and lifestyle
in an eight week period • One of London’s hottest LFW parties attended
by 20 celebrities generating
picture coverage in The Sun, Londonpaper • Full page in OK! magazine
