Case Study -
Ibuyeco Cornbury Music Festival Sponsorship
Objectives: • Locate a sponsorship opportunity for ibuyeco to
connect with ABC1 families • Communicate the 100% carbon neutral car insurance
message • Drive consumers to the ibuyeco website
Activity: • Managed headline sponsorship of The Cornbury Music
Festival and implemented
all on site branding • Promoted a free carbon offset for all festival
goers for their travel to and from
the festival • Organised media hospitality for personal finance
and lifestyle media
Results: • Delivered over £198,000 of media coverage
and a ROI of 7:1 • Ibuyeco features within key identified media such
as BBC, Guardian and
Express • Over 10,000 people registered their details on
the ibuyeco website
