Case Study -
Ibuyeco Cornbury Music Festival Sponsorship
Objectives: •
Locate a sponsorship opportunity for ibuyeco to
connect with ABC1 families •
Communicate the 100% carbon neutral car insurance
message •
Drive consumers to the ibuyeco website
Activity: •
Managed headline sponsorship of The Cornbury Music
Festival and implemented
all on site branding •
Promoted a free carbon offset for all festival
goers for their travel to and from
the festival •
Organised media hospitality for personal finance
and lifestyle media
Results: •
Delivered over £198,000 of media coverage
and a ROI of 7:1 •
Ibuyeco features within key identified media such
as BBC, Guardian and
Express •
Over 10,000 people registered their details on
the ibuyeco website
