Objective: •
Demonstrate the cultural and entertainment diversity
of London’s South
Bank •
Create campaigns which connect with wide group
of audiences from international
visitors to families •
Support visitor attractions and destinations at
key seasonal times
Activity: •
Created bespoke Christmas shopping experiences
around the theme of ‘Indulgence’
for key media involving the wide diversity of
South Bank’s
attractions •
Launched valentines Campaign for one lucky bachelor
to experience thirteen
dates in the build up to St Valentine’s
Day
Results: •
Christmas press days attended by over 20 key shopping
editors across national
and lifestyle media •
Dedicated Valentine’s microsite received
over 20,000 unique visitors over 14
days
