Objective: • Demonstrate the cultural and entertainment diversity
of London’s South
Bank • Create campaigns which connect with wide group
of audiences from international
visitors to families • Support visitor attractions and destinations at
key seasonal times
Activity: • Created bespoke Christmas shopping experiences
around the theme of ‘Indulgence’
for key media involving the wide diversity of
South Bank’s
attractions • Launched valentines Campaign for one lucky bachelor
to experience thirteen
dates in the build up to St Valentine’s
Day
Results: • Christmas press days attended by over 20 key shopping
editors across national
and lifestyle media • Dedicated Valentine’s microsite received
over 20,000 unique visitors over 14
days
