Objectives: •
Raise awareness of the new moneysupermarket.com online
shopping channel
ahead of the busy Christmas shopping period and drive
traffic to
www.moneysupermarket.com •
Gain press coverage across national newspapers, gadget
media, personal
finance pages and shopping lifestyle media
Approach: •
Threepipe developed a stand-out experiential activity
installing a unique price
comparison shop window on the UK’s busiest high
street – Oxford
Street •
Price comparison window featured the moneysupermarket.com
shopping
channel via a 50” projection and allowed shoppers
to search for the
best prices (real time) •
Threepipe utilised the news hook of the busiest online
shopping day to create
spokesperson opportunities for moneysupermarket.com
shopping expert
Results: •
Total media value estimated at £149,717 delivering
ROI of 1:5 •
Coverage included The Sun, Working Lunch, Sky News
and BBC News 24
