Objective: Launch
Patently Obvious, a brand new range of personal cleansing
products aimed at eco-conscious consumers. Deliver
product coverage in national, green and women’s
lifestyle media.
Activity: Initial
activity was focused on trade media, ensuring that
the brand was visible during the trade selling process.
Following this, Threepipe targeted the influential
online bloggers, women’s lifestyle websites
and green online media.
Finally, an intense programme of product PR and media
visits was implemented, aiming to maximise brand and
product visibility around its debut in Boots stores.
Results: •
Trade media coverage in The Grocer, Marketing, Marketing
Week and Design
Week. •
Online coverage including handbag.com, Girlie Gossip,
Beauty & the Dirt and
NewConsumer.com. •
National & lifestyle coverage including Zest,
Boots Health & Beauty, The
Independent, The Times and The Sun.
