Objective: Launch
Patently Obvious, a brand new range of personal
cleansing products aimed at eco-conscious consumers.
Deliver product coverage in national, green and
women’s lifestyle media.
Activity: Initial
activity was focused on trade media, ensuring
that the brand was visible during the trade selling
process.
Following this, Threepipe targeted the influential
online bloggers, women’s lifestyle websites
and green online media.
Finally, an intense programme of product PR and
media visits was implemented, aiming to maximise
brand and product visibility around its debut
in Boots stores.
Results: •
Trade media coverage in The Grocer, Marketing,
Marketing Week and Design
Week. •
Online coverage including handbag.com, Girlie
Gossip, Beauty & the Dirt and
NewConsumer.com. •
National & lifestyle coverage including Zest,
Boots Health & Beauty, The
Independent, The Times and The Sun.
