Objective: • Celebrate 50 years of one of the best-loved brands
in Britain. • Communicate the motorsports heritage of Scalextric
and position it as an innovative,
modern brand. • Deliver high-impact media coverage.
Activity: • Threepipe created a Scalextric brand exhibition
at London’s Imagination gallery,
featuring a display of products from 1957 to 2007. • Motorsport legend, John Surtees, was drafted in
to talk to the media, demonstrating
the latest products and reminiscing about his
boyhood Scalextric
memories.
Results: • Coverage of Scalextric’s 50th birthday was
unmissable, appearing on BBC
Breakfast, BBC News, Five News and GMTV, plus
numerous print and
online media.
