• World of Difference is Vodafone's flagship corporate
responsibility programme,
providing funding for people to spend time working
for charity. • Through World of Difference, 500 people can get
paid work placements, for
two months or a whole year, at a charity of their
choice in the UK or overseas. • We helped to launch the campaign in summer 2009,
using traditional and social
media channels to raise awareness of the opportunity
and to encourage
online applications, followed by an intensive
programme of regional
PR, focused on the 500 winners. • Over 450 pieces of media coverage have been generated
to date, with a
total reach of 75 million, and more than 130,000
people joining the World
of Difference Facebook community.
