Following a competitive pitch, Anthropologie, the women’s fashion, accessories and home décor retailer, has appointed Threepipe to manage its UK and European paid search accounts.
The European PPC activity will focus on both brand building as well as driving sales. This will be accompanied by a UK programmatic display campaign to deliver performance and brand-led campaigns.
Giedre Guntulionyte, Interim Head of Marketing, Anthroplogie: “We were impressed by the way Threepipe approached our brief and showed their understanding of both our brand and our market. We liked their technology agnostic approach and they offered a great deal of insight about how consumers will interact with the key product areas throughout the brand.”
Farhad Koodoruth: “It’s a great win for the agency and builds upon our work in the fashion and retail sector, alongside clients such as Reiss and Monsoon.”