Babease has appointed Threepipe to devise and execute a PR and social media strategy to support its new partnership with popular health and food blogger Madeleine Shaw.
Established by chef Tom Redwood in 2016, Babease uses organic vegetables and locally sourced ingredients to create food for babies in their own factory in Wales. They were the first vegetable led baby pouch to market and it is now also the fastest growing baby food brand in the UK.
Threepipe will work with both Babease and Madeleine Shaw to create content for mums and dads who are looking for expert and authentic advice. The content will be driven through Babease’s own channels as well as through earned and influencer channels to encourage brand engagement and sales across Babease’s national retail partners.
Jim Hawker, Co-Founder, Threepipe: “Babease has done a fantastic job in such a short space of time to establish itself as a popular choice for new parents on the weaning journey and we are excited to help them continue that growth trajectory. We will ensure that we use the Madeleine Shaw partnership as a platform to create great stories and content to push the brand and the new range of products over the coming months.”
Andi Sumner. Head of Marketing, Babease: “Threepipe works with some of the biggest parenting and family brands and that combined with their food experience made them a perfect fit for Babease. It’s an exciting time for Babease as we up the marketing investment in the brand.”