The ICC Cricket World Cup 2019 today launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’.
The campaign’s launch film stars Freddie Flintoff, a cricketer who transcends popular culture, singing and dancing to the sound of Imagine Dragon’s ‘On top of the world’, inviting the public to join ‘sports greatest carnival’.
The campaign continues the marketing approach of putting fans, influencers and celebrities at the heart of the creative, resonating with the 1 billion cricket fans around the world as well as reaching outside of the game to engage new fans with the sport. The campaign celebrates the wonderful diversity of cricket, celebrating the 10-competing nation’s coming together on the greatest stage, where uniquely in multi-cultural Britain, each has strong home support.
The media activation for the campaign which was developed by MATTA, will be delivered by Threepipe, appointed by the Cricket World Cup 2019 following a highly competitive pitch.
Threepipe will be activating the media strategy for the campaign across both Online and Offline channels across the UK
Farhad Koodoruth, Co-Founder, Threepipe: “This is one of the biggest and highest profile agency wins to date and we are excited to be part of it all. This really builds on our successful work in supporting domestic and international cricket in the UK which has given us great insight into forming the right media strategy for this coming world cup.”
ICC Cricket World Cup 2019 Marcomms & Ticketing Director Adrian Wells said: “Threepipe’s experience in working with other sports governing bodies to promote tournaments and their in-depth knowledge of the cricketing audience stood them apart. They will be an integral part of the team as we ramp up the marketing campaign over the rest of 2018 and into the tournament year.”
The Public Ballot allows fans to apply for tickets for every match between Aug 1st and Aug 29th by entering the ballot at tickets.cricketworldcup.com
There will be a general sale of all remaining tickets in late September and supported by a re-sale platform for fans to exchange tickets.
The 2019 World Cup will be played between May 30th and July 14th 2019 at 10 cities across England & Wales. Full match schedule link https://www.icc-cricket.com/cricket-world-cup/fixtures
The ICC Cricket World Cup is the flagship event of the international cricket calendar. The event takes place every four years, with matches contested in a 50-over format, and is the third most watched sporting event in the world.