The Future of Luxury Brands

A packed room full of some of the world’s best known luxury brands staring back at you was quite an intimidating thought. That’s what happened at the event we organised with Google to explore the subject of whether ‘Brands need to redefine luxury for the millennial generation’. The event turned out to be a very open and honest session as our panel of speakers and guests talked about some of the challenges being undertaken and lessons learnt in pivoting their brands to a more digital and product development strategy to better appeal to a younger audience.

Please do check out some of the video interviews with our speakers here.

If you’d like to meet and discuss how we can help your brand tap into the generation that will drive the next phase in luxury growth, then drop us a line…

 

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