Girlguiding, the leading charity for girls and young women in the UK, has appointed Threepipe to supports its latest campaign to recruit volunteers to help girls realise their full potential.
The campaign will run across paid search, paid social, display and native channels and will aim to build a pipeline of volunteer registrations across the UK. The campaign will use a variety of visual assets that demonstrate the benefits to the volunteer and the resulting positive impact upon girls in the organisation. The activity will engage with women whose children are already members of Girlguiding; those that have had previous positive experience volunteering and also those that are already working with young people such as teachers and youth group leaders.
Farhad Koodoruth, Co-Founder, Threepipe: “It’s a pleasure to be working with one of the best known charities in the UK and to help create the next wave of supporters that will inspire girls and young women in the UK.”
Charlie Wells, Head of Marketing & Audience Engagement, Girlguiding: “We were impressed by Threepipe’s experience in running integrated campaigns that deliver positive outcomes amongst our target audiences.”.