Mookie Toys, a leading global supplier, distributor and manufacturer of branded and licensed toys, has appointed Threepipe to manage its summer paid social campaigns for its range of iconic Swingball products and TP Toys range of outdoor slides, swings, climbing frames and trampolines.
The campaigns will showcase the full range of products under both brands and use a combination of rich media assets, including video and influencer content, through Facebook and Instagram to drive parents to a chosen number of retail partners.
The campaign will run between May and August and will be responsive to the changing weather forecast to capture the rise in search for outdoor toys when the sun shines.
Guy Orr, Director, Mookie Toys: “Social advertising allows us greater flexibility and targeting opportunity for our summer ranges of products and we have created a bank of great content that really show the unique play features of both brands”.
Jim Hawker, Co-Founder, Threepipe: “We will be running over 40 different geotargeted and weather responsive social ad campaigns over the summer period and monitoring the performance of the creative assets to ensure maximum performance in terms of social engagement”.