Twice a year flocks of search engine optimisation (SEO) experts descend on the Brighton Centre to take part in talks, training and workshops on the latest SEO trends and developments.
More than 30 expert speakers turned up from around the world to cover all aspects of SEO from “Building an SEO Exponential Growth model” to “The Seedy Underbelly of Keyword Research”, content analysis, competitor analysis, keyword analysis and all the other analysis’ in between (we just love to analyse).
It was impossible to attend all the talks but we found a few recurring themes which resonated with us:
Remember to focus on your strengths and capitalise on the assets you already have (the phrase “pick the low hanging fruit” was used a few times by multiple speakers).
Use the right tools (or influencers) for the job at hand
Make a plan
Focusing on your strengths, making a plan and using the right tools for the job are a few seemingly obvious concepts however you’d be surprised how often these practices are neglected.
Anyway, there are many, many more interesting thoughts, topics and takeaways we could delve into from optimising site maps to improve site performance, to restructuring your site to improve indexability.
However, as we’re well aware that keeping your content short and concise is also an important part of optimisation, we’ll leave it there for now!