2018: The Year of the Parennial Parent

24 April 2018 | Advertising, Blog, Marketing, News, PR

We hosted and organised a morning event with Google to help brands better understand how to engage with millennial parents or ‘parennials’. In 2018, more babies will be born to this much-derided population segment than Generation Z and it’s key that brands don’t miss out on this change in life stage as millennials move into their prime spending years. A packed room of brands including Kellogg’s, Costa Coffee, Butlins, Unilever and Argos were all there to listen to a brilliant lineup of speakers from Channel Mum, Just Eat, LEGO and, of course, Threepipe.

We work with some of the best known family and parenting brands including LeapFrog, VTech, Britax and Emma’s Diary and it was great to showcase our expertise in what was a really engaging event.

Check out a short video of what the speakers had to say…

Related Blogs

Posted by rosie | 06 September 2018
Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth…
Posted by rosie | 21 August 2018
Nails Inc, the award winning nail brand, has appointed Threepipe to manage its UK and US paid search business. Launched by Thea Green MBE, Nails inc…
Posted by rosie | 16 August 2018
Unicorn, the world’s leading darts brand and manufacturer, has brought in Earnie to provide creative support and design a new product range. The new dart…