PetsPyjamas, Europe’s number one online pet-friendly travel and lifestyle destination, has appointed Threepipe to manage its UK paid search account.

Threepipe’s initial focus will be to drive increased revenue for PetsPyjamas’ wide collection of pet-friendly holiday, cottage and hotel breaks in Europe. PetsPyjamas offers a hand-picked collection of thousands of holidays and short breaks from pet-welcoming boutique hotels to manor houses. Pet owners can search by location, type of holiday, venue and even by the number of dogs that will be travelling to find their perfect break.

Aimee Withrington, Marketing Manager, PetsPyjamas: “The pet-friendly travel market is growing phenomenally quickly and Threepipe will help us to capture the demand for our unique offering. We were impressed by Threepipe’s paid search experience and understanding of the market and the commercial opportunities available to us.”

Farhad Koodoruth, Co-Founder, Threepipe: “You’d have to be barking mad not to want to work with this successful business, as holiday providers realise that they need to become more pet- friendly and that dogs are such an important part of the family.”