Research showed a growing consumer trend for after-dinner indulgent treats such as ice creams, confectionery sharing bags or chocolate.
With the peak time for indulgent relaxation being between 9 and 9.30, we developed the ‘Indulgent Sofa Moment’ as our creative approach.
With this creative, we targeted national food and drink and lifestyle media for product placement opportunities.
Additionally we offered consumers the chance to experience their own Indulgent Sofa Moment through competitions, providing a branded pack of goodies to enhance that special time.
We brought the indulgent Sofa Moment to life by partnering with Instagram influencers who were briefed to share their own sofa moments, to include product photography and the campaign hashtag, #AeroHeavenlyMoment.
Additionally, we conducted blogger outreach to secure product reviews and giveaways, providing followers with the opportunity to win Indulgent Sofa Moment packs.
“A great campaign, thanks to your hard work and media relations contacts!”
Julien Turck, Brand Manager