DoleTHREE GIANT ICE SCULPTURES TO LAUNCH THEIR NEW FROZEN FRUIT RANGE
What we did
Dole Packaged Foods Europe wanted to create a buzz and raise awareness of its new Frozen Fruit range. We achieved this by choosing three fruits from the range and creating giant iced versions, positioning them on London’s Southbank.
18Pieces of earned media coverage
92484Organic social media reach
2000Smoothies handed out