For Human Race weDrove awareness,engagement and ticket sales for entrants to their London Winter Run using a combination of paid digital channels
What we Did
Our strategy was to create a full funnel digital plan encompassing display advertising, paid social and paid search to drive initial awareness, encourage engagement and drive the audience to purchase tickets.
700% Overall Campaign ROI
16500A record amount of runners
-15Under the forecasted eCPA for Winter Run entrants
30%% Entrants that had never entered a Human Race event before