What we did

Delivered a voice search led strategy to drive trench coat sales.

We created content that included:

  • the history of the trench coat.
  • ways in which to wear it and what to pair it with.
  • different occasions the trench is suitable for.


We ensured:

  • that the content was knowledgeable.
  • that it featured a direct answer to the question in the first paragraph that voice search platforms could read.
  • that it contained the more conversational “how to” keywords that people speak out loud rather than write.
  • that the page was correctly structured and marked up to make it easy for crawlers to determine its most important content.
1Rank On Siri and Google Assistant
38% increase in sessions to trench coat pages
248% increase in trench coat product revenue
40% increase in backlinks to the trench coat pages