For L’Occitane weCREATED ITS MOST SUCCESSFUL BLACK FRIDAY CAMPAIGN TO DATE
What we Did
Planning for Black Friday began in the summer and we began activating the start of the plan at the start of October, with an emphasis on bringing new customers into the brand by utilising their Christmas message.
34% Increase in YOY Black Friday traffic
264% Revenue increase YOY
58% ROI increase YOY