We’re delighted to have been appointed by biscuit company, Bahlsen to support its UK-wide experiential sampling campaign for PiCKUP!, the chocolate biscuit bar with attitude. Working alongside our partner agency Sense, we’ll be supporting the campaign with social strategy and content creation throughout the summer.
Senses’ activation will share tongue-firmly-in-cheek motivation to encourage snackers to explore what life could bring when adopting a more outgoing, bold attitude – popping up to offer its bold ‘wisdom’ to visitors at key city locations and events, such as Blackpool Pleasure Beach. Threepipe will be bringing the activation to life through PiCKUP!’s social channels to drive attendance at sampling events over the summer months.
Jim Hawker, Co-Founder, Threepipe: “It’s great to partner with Sense on this summer campaign and to amplify all the great activity that will be happening over the summer months. Our social campaign is designed to really add value to the work the Sense team is doing on the ground and to drive recommendation via engaging UGC and brand content.”