Toy manufacturer Melissa & Doug Turns to Threepipe for Integrated Christmas Push

06 November 2018 | B2C, Digital, Display, Lifestyle, Marketing, News, PR, Social

With some of the best gifts ideas to spark imagination and creativity, iconic toy manufacturer Melissa & Doug has turned to Threepipe to run its UK Christmas press office. The Threepipe PR team will be liaising with traditional print and broadcast media as well as influencers as they put together their top Christmas gift idea features. The PR support will continue into 2019 as the agency supports the brand at the industry toy fair events in London and Germany.

This scope of work expands the existing relationship which has to date focused on creating paid social campaigns to support promotions across Melissa & Doug’s key UK retail partners.

Jim Hawker, Co-Founder, Threepipe: “It’s great to now be working with Melissa & Doug across more channels at such an important time of the year. The brand enjoys a loyal following but has been somewhat of a secret which we can’t wait to share!”

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