Threepipe has acquired performance marketing agency Spot Digital to further boost its natural search and SEO capability.The 12 person team moves into Threepipe offices with immediate effect and Tony Thomas, the MD of Spot will join Jim Hawker and Farhad Koodoruth as board directors of Threepipe.
Spot Digital, a technically driven SEO agency was set up by Tony Thomas in 2014 and has rapidly grown, working with clients including Jack Wills, L’Occitane and Panasonic. The SEO business will be absorbed into Threepipe, which now grows to 60 people working across consumer and business brands including Reiss, Sweaty Betty, Oracle and Campari.
In an integrated and constantly evolving digital landscape, communication and marketing channels are working more closely than before, which has led to Spot Digital’s natural search capabilities being increasingly used in conjunction with Threepipe’s continued expertise across paid search, display marketing, social commerce, PR and content marketing.
Jim Hawker, Co Founder, Threepipe: “PR and SEO teams have traditionally worked very separately but we see that changing fast as most of our industry continues to move away from print focused media. Embedding SEO capability into the PR teams is crucial in terms of developing effective content led strategies to deliver both awareness and performance campaigns. PR agencies have delivered SEO impact more by accident than by design and for a long time now people have considered the PR industry to have failed to really grasp the potential that SEO knowledge can deliver to clients.”
Farhad Koodoruth, Co Founder, Threepipe: “We have been working closely with Spot Digital for some time now by building their capability into our paid media campaigns and vice versa. This investment provides us with onsite technical skills for clients’ websites to improve navigation, dwell time and to reduce bounce rate. It also provides clients with another effective revenue generating channel in terms of driving targeted traffic.”
Tony Thomas: “As a start-up focussing on innovative growth hacking techniques, we always felt that Threepipe understood our technical abilities, which led us to working with them successfully for over a year now across both paid and earned media campaigns and the synergy has been great. Having SEO skills embedded into the agency will deliver improved performance for all of Threepipe’s clients, regardless of the marketing channel.”
Spot Digital’s video seeding offering will continue to operate as an independent business.