Performance marketing agency Threepipe has today announced the launch of ‘Emergent’, a new division with the purpose of helping brands navigate through Amazon’s complex selling infrastructure. Emergent has been designed to give both brands and manufacturers a competitive commercial advantage through the use of intelligent proprietary software, a deep understanding of Amazon algorithms as well as decades of eCommerce and retail expertise.
With more product searches now starting on Amazon rather than on Google, and with higher purchase intent, it is key that brands strategically invest and leverage the commercial opportunities available to them.
Historically, brands have under invested in Amazon, but the changing search behaviour has led to a renewed interest in ensuring that the purchasing journey is effectively optimised on a platform that has to-date been largely ignored.
Emergent has been in beta testing for the last six months with a number of Threepipe clients participating across multiple international territories, including the UK, France, Germany, Italy and Spain.
Farhad Koodoruth, Co-Founder, Threepipe: “Our closed beta enabled us to test key elements of the Amazon algorithm and to see the revenue impact of our work with clients. We are confident now that we can invite wider clients into the programme.”
“Following this successful testing period, Emergent is now in open beta to coincide with 100 shopping days until Christmas. Threepipe clients currently working with Emergent include: Tomy Europe; Vtech, Panasonic, Pepsi and Start-Rite”.
Emergent’s core offering includes:
Designed to increase conversion propensity and improve organic visibility for product against Amazon search. With over 60% of all product clicks happening on the top three listings, it is key brands strive for prominent listings and reduce the pressure on paid spend.
A PPC advertising strategy (using both automation and hands-on paid search strategies), which ensures brand protection and smart generic bidding in a highly volatile sales environment in which new competitors are stealing revenue from established brands.
Creating tailored programmatic display media advertising campaigns within and outside of the Amazon ecosystem to drive brand reach.
Bespoke and in-house built tools that offer real time category management advice to improve sales forecasting and stock management.
Farhad Koodoruth: “More of our conversations with clients and prospects were turning to Amazon and it was clear we needed to dedicate resource and planning to bring a robust solution to the market. There is a high degree of platform innovation coming through Amazon and its importance continues to grow, which is why we have created a dedicated team to manage ongoing and campaign-based work.”
To learn more about Emergent, please visit www.emergentretail.co