The team behind the UK’s first CBD (cannabidiol) snack bar, nooro, has appointed Threepipe to create a PR campaign to coincide with the exclusive launch into Planet Organic.
nooro was created by nutritionists and cannabis experts as a convenient way to consume CBD on the go and each bar contains 25mg, or ‘your daily dose’ of CBD. nooro aims to add clarity and balance to a society that is constantly plugged in and busier than ever.
CBD is a non-intoxicating compound found in the hemp plant and is a naturally occurring substance that imparts a feeling of relaxation and calm. nooro has a RRP of £2.95 and is available from Planet Organic and online at www.eatnooro.com from April 8th.
The PR campaign is part of an integrated campaign to drive awareness and sales of nooro within Planet Organic which also includes in store sampling, store branding and influencer marketing programmes.
Jim Hawker, Co-Founder, Threepipe: “There is great consumer and media interest in CBD and nooro will be right at the heart of that buzz. We will be positioning nooro as way for people to bring some much needed balance and ‘mind fuel’ to their lives and it’s exciting to be involved in a ‘UK first’.”