Threepipe shortlisted for Digital Consultancy of the Year at the 2019 EMEA SABRE Awards

We’re thrilled to have been shortlisted for the 2019 EMEA SABRE Awards!

Here are the kind words The Holmes Report wrote about us:

Threepipe really got into its groove in 2018. The digital agency is the result of a merger between a consumer PR agency and a performance marketing agency, before acquiring a SEO agency and then, in 2018, creative agency Earnie. It’s now an independent, owner-managed agency of 90 people comprised of PR, social, SEO, outreach, creative and analytics experts.

As a result, in the past year CEO Farhad Koodoruth and sales and marketing director Jim Hawker have transformed the agency to offer clients dedicated teams of multichannel expertise, underpinned by rigorous planning (Threepipe’s three planners now work with all teams to ensure the right channel mix is in place, rather than automatically advocating an earned approach) and fast-turnaround, high-quality creative output. In the process they have achieved 20% growth for the third consecutive year, with 20% margins.

Retailers who are investing in digital to drive growth are a key focus for the agency, which works with the likes of Jack Wills, LK Bennett, Warehouse, Liberty London, Sweaty Betty and Nike. Sport is also prominent: Threepipe became the lead agency for the England & Wales Cricket Board, continued working with the NFL, and was appointed by the ICC as its media agency for the 2019 Cricket World Cup and by British Gymnastics to lead a brand refresh.

Loveday Langton joined from Hotwire as Threepipe’s first head of people, while Alistair Gammell, founder of Earnie, became head of creative. The agency also hired four developers to build its own tech stack to improve operational efficiency. Other home-grown tech innovation included a product to improve visibility and sales for Nike on retail sites (tested in the UK and being rolled out to eight international markets) and building an Amazon e-commerce solution to help clients maximise commercial opportunities, tested with Pepsi and Panasonic.

The agency is working with Jack Wills and Panasonic to create content that ensures high visibility for voice search results across Siri and Google Home, leading to a 248% increase in sales for Jack Wills’ coats, and a 132% increase in organic impressions for Panasonic’s Lumix cameras. And its award-winning campaign to raise the profile of the England Women’s cricket team, across PR, creative, social and DOOH, led to 60% brand recall and an 833% uplift in searches for women’s cricket. — MPS

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