Fantasy League, the original and most authentic fantasy football game experience, has appointed Threepipe to promote the auction based game ahead of the next football season.
Threepipe will be running a paid social campaign through Facebook, Instagram and Twitter to drive both brand awareness and sign ups to the ‘original and the best’ fantasy football game. Threepipe will also manage on and offline media partnership activity alongside the acquisition focused campaign.
The game is offered on a subscription fee basis and has consistently outperformed the market both in terms of customer engagement and retention. Fantasy League has redeveloped its platform for the 19/20 EPL season and is campaigning to grow its customer numbers to become the leading, premium EPL fantasy football game in the world
Using the original auction format on the English Premier League (EPL), the game allows fantasy football fans to create private leagues with friends, bidding against each other to build unique fantasy football squads and managing them throughout the season to score the most points. Points are scored using the Fantasy League’s proprietary scoring system, based on the performance of players in the EPL.
Jim Hawker, Co-Founder, Threepipe: “Working with Fantasy League is a dream come true for lots of us who have been playing the game for years! It’s great to be part of what is a big part of the amplifies enjoyment of football for so many fans around the world.”
Andrew Wainstein, Founder and Managing Director, Fantasy Football: “We were impressed by Threepipe’s passion for the game and also for their wider experience in the sports sector in delivering engagement strategies for the likes of the ICC and ECB. It’s great to have them on board as we relaunch our offering for the coming season.”