Following a competitive tender process, Tough Mudder, the leading sports and active lifestyle brand has appointed Threepipe to elevate brand awareness and drive ticket sales for its UK and German events. Threepipe will create and execute an integrated media strategy across key performance and brand channels, including social, search and display media to reflect the multiple audiences and motivations to participate.
Brittany Bird, Marketing Director International, Tough Mudder: “We were impressed by Threepipe’s work in driving sporting event ticket sales and their understanding of the commercial challenges involved. The approach we have taken will ensure that the media spend is optimised as efficiently as possible through the sales process, whilst also continuing to build and educate consumers about the brand.”
Farhad Koodoruth, Co-Founder, Threepipe: “We are delighted to be working with Tough Mudder, a brand that we have admired for a long time now and we are looking forward to bringing our data led approach to the business in the same way we have done for the ECB, ICC and NFL sports governing bodies.”