World Para Swimming Championships 2019

The 2019 World Para Swimming Championships, being held in London in September 2019, came to us looking for campaign creative that positioned the tournament in an exciting and inspirational way. We created the platform ‘Experience the Extraordinary’ to hero the athletes and position the Championships as a must-see event.

We were tasked with producing a ticket sales campaign for the upcoming championships at the London Aquatics Centre. We designed an identity to complement the headline ‘Experience the Extraordinary’, with reference to the vibrancy and excitement surrounding the diversity of the event, and produced a promotional video in this style.

As part of the scope of the project, we were also tasked with producing a style guide for the campaign, outlining and defining the usage of the creative across different platforms and outputs. Additionally, we produced a number of animations and static assets for use across a variety of digital, OOH and print channels.

Related Blogs

Posted by jack | 04 May 2020
How important is engagement rate in the context of ongoing campaign management? A common question that’s relevant to both the normal and current CV19 social world.…
Posted by jack | 22 April 2020
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Threepipe Reply is helping…
Posted by jack | 03 February 2020
Flexiseq offers a clinically proven, drug free solution to the pain and stiffness of osteoarthritis. Every tube of Flexiseq is packed with nanoscopic droplets called Sequessome®…