Harvester appoints Threepipe to showcase feel good dining experience through multi-channel campaign

02 December 2016 | PR, Social

Threepipe selected to drive key messages of family restaurant chain, Harvester, through PR and Social

 Following a competitive pitch, Harvester has appointed Threepipe as its retained agency to manage its social media and consumer press office.

Threepipe’s remit will see them generate brand awareness, drive consideration and build brand loyalty through impactful, multi-channel campaigns that dial up the feel-good dining positioning of the UK’s favourite great value family restaurant.

Jim Hawker, Co-Founder, Threepipe: “We are delighted to have been briefed by Harvester for the next 12 months. Our mission has been set to help define Harvester’s opportunity and set it apart from competitors by consolidating the brand’s content creation. The brand’s great ambition and its diverse fan base gives us the perfect platform to continue to grow awareness and expand consideration amongst new and existing diners as they look for different dining options.”

Anneli Fereday, Marketing Manager, Mitchells & Butlers also comments: “We were incredibly impressed by Threepipe’s response to the brief. The team fully understood the challenges we face and were able to present us with a plan that would help to carve out a niche in a highly competitive market. Threepipe’s creative ideas really showed us how they can combine PR and social to drive key messages and impact. We’re looking forward to working with the team over the next 12 months.”

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