ATP Tennis TourCreating impactful international media pictures and social content

What we Did

We created impactful international media pictures and social content.

The ATP World Tour Finals is the end of season playoff event for the top eight male tennis stars. The brief was to drive awareness and digital engagement over a two month period, to help the ATP sell over 250,000 tickets.

 

We created “The Art of Tennis”, a campaign that saw Djokovic, Federer, Nadal, Murray and the other finalists create a unique self-portrait using a stencil, tennis racket and paint.

 

We released images of the artwork as each player qualified, generating extensive UK and international media coverage during the build-up to the event. Behind the scenes video also provided engaging digital and social media content, which drove traffic to the ATP Tour website.

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100 UK & international media articles
160000£160,000 Raised for charity
500000Consumers engaged with the content

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