The ATP World Tour Finals is the end of season playoff event for the top eight male tennis stars. The brief was to drive awareness and digital engagement over a two month period, to help the ATP sell over 250,000 tickets.

We created “The Art of Tennis”, a campaign that saw Djokovic, Federer, Nadal, Murray and the other finalists create a unique self-portrait using a stencil, tennis racket and paint.

We released images of the artwork as each player qualified, generating extensive UK and international media coverage during the build-up to the event. Behind the scenes video also provided engaging digital and social media content, which drove traffic to the ATP Tour website.

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