For Ericsson Money we CREATED AN INFLUENCER AND EXPERIENTIAL CAMPAIGN TO LAUNCH A MOBILE MONEY TRANSFER SOLUTION
What we Did
Many thousands of London based Filipino workers are separated from their families and regularly send money home. We created a product launch opportunity for Ericsson Money to help families stay in touch, directly from the biggest UK Filipino festival – Barrio Fiesta sa London.
We created an Ericsson Money video postcard booth where festival-goers were able to record an Ericsson Money branded 30 second video postcard to share with their with family and friends back in the Philippines.
We supported this by inviting key social influencers from the Filipino community to a dinner event on the first evening of the festival and to trial the service and share their experience.
3000sign ups
15Million Filipinos reached through social media
1Ericsson money trended nationally on twitter on both days of barrio fiesta sa london
