Multiple assets types were created, with a strong emphasis on video and the key objective was to generate a large reach and awareness amongst males and females aged 18-35 yrs.

We invested heavily within social platforms including Snapchat, Pinterest, Twitter and Facebook / Instagram to build upon our learnings throughout the year.

We ran the video through multiple VOD partners which allowed us to utilise larger impact formats and we were able to measure the performance of traffic through tracked links.

Synchronised creative changes ensured consistent messaging was communicated across platforms, helping build the brand story.