The National LotteryHIGH IMPACT PR STUNTS

What we Did

We created the first night time River Thames stunt using brightly lit Lotto balls.

The Lotto balls set off from Greenwich at midnight and sailed past many iconic London landmarks, making for wonderful picture and filming opportunities. They then arrived at London Bridge as thousands of commuters made their way to work, providing yet another picture opportunity as we captured their startled reactions.

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6National papers covered the imagery on launch day
30Total reach of coverage exceeded 30 million
Rolling footage use on BBC and Sky News

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