The PDC has appointed Earnie and Threepipe to work together to drive ticket sales for the inaugural event which will take place this September in Cardiff.

The Unibet Champions League of Darts will see the leading eight players from the PDC Order of Merit battle it out for a £100,000 FIRST prize live on the BBC.

Earnie has developed a creative campaign that plays on the rivalry, excitement and passion for the game, from both the players and the fan’s perspective. Threepipe will be running an integrated digital campaign combining paid search and social advertising to reach darts and sports fans to attend the EVENT at the Motorpoint Arena in Cardiff.

Alistair Gammell, Founder, Earnie: “It’s great to team up with Threepipe to bring such an exciting event to life. With live crowds and TV viewing on the rise, it’s great to be part this showpiece weekend.”