Laura AshleyUtilising the latest programmatic technology to drive new customer growth across display advertising and social media

What we Did

WE UTILISED THE LATEST PROGRAMMATIC TOOLS TO INCREASE SALES AND EFFICIENCY

We combined 1st party data from Laura Ashley with 3rd party data to build new customer target profiles. We tested multiple data and creative approaches with ongoing optimisation and refinement to drive new customer growth.

We then used 3rd party attribution tools were used to validate and measure incremental growth.

9090% Improved Conversion rates YOY
Doubled attributed revenue YOY
17CPA reduced by 17%