What we Did
We improved the combination of brand and unbranded traffic entering the Monsoon site.
We improved the combination of brand and unbranded traffic entering the Monsoon site through product and category pages, focusing on strategic keywords and improvements in page speeds to aid sales conversion.
We ran pagespeed analysis which highlighted the slower pages needing attention as well as resolving thousands of mobile page errors ahead of a key Google update. We analysed all landing pages to isolate CTR problems for meta data improvements.
This was supported by an influencer programme which focused on key products to help drive improved ranking for strategic keywords.
86% of strategic keywords increased in position
23% increase in sessions through organic traffic
18% increase in YOY revenue through organic traffic