In a hugely competitive market, minicabit’s UK and International paid search campaigns were lacking scale, structure and optimisation. Within three months we transformed its paid search success.

We split campaigns by both mobile and desktop and added a much greater deal of keyword search granularity.

We created geo-targeted campaigns around specific UK and international cities and optimised by time of day to reflect real time demand.

We ensured the campaigns were integrated with offline marketing campaigns and tested multiple messaging to provide improved gains.